photo: RegioJet/RegioJet
The largest private rail and bus operator in Central Europe launched a new booking website as well as a sales app on Tuesday, August 3. Customers will find in the new modern graphical and functional layout a complete offer of all RegioJet train and bus connections, a simple ticket reservation option, and other information.
The design of the new website and mobile application was based on extensive interviews and analyses of customer behavior not only on the web and mobile application but also directly on trains, buses, or railway stations. For example, users emphasized the need to improve the station and stop the search, cart operation, and behavior, remembering a popular payment method, primarily Apple Pay and Google Pay.
"The purpose of the preparation of the new website and application was to make clearer and make available what is most important from the customer's point of view: Higher visibility of connections over time, advantages of individual classes, selection of favorite seat, planning of larger trips and notification or personalization of the customer account, the time of purchase of the ticket accelerated on average by 9 seconds,' says Petr Beťák, Director of the Digital Product Department of Student Agency holding.
New connections across Poland
The Czech private carrier plans further expansion into Poland. At the end of July, the Polish Railway Transport Authority (UTK) accepted an application from RegioJet to start a commercial passenger service on the Krakow- Warsaw-Gdynia route. It is one of the most important connections in Poland.
Services are scheduled to start in December 2022. The set, including Siemens Vectron or Bombardier Traxx locomotives, will include 6-10 passenger cars, which are to take 9 courses in both directions per day.
In addition to Poland, RegioJet plans to strengthen its position on the European rail market in Croatia, Germany, Belgium, and the Netherlands.