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Hitachi Rail's 360Pass App Revolutionizes Genoa's Transport Landscape

Hitachi Rail's 360Pass App Revolutionizes Genoa's Transport Landscape
photo: Hitachi Rail/Hitachi Rail's 360Pass App Revolutionizes Genoa's Transport Landscape
17 / 08 / 2023

Hitachi Rail’s world-first 360Pass app, connecting Genoa’s entire public transport infrastructure, is now available to all 600,000 citizens and the 3,500,000 annual visitors, following a new agreement with the city’s transit authority, AMT.

Having completed a successful year-long trial, the 360Pass app, known as GoGoGe in Genoa, will transform multi-modal transport across the city. The service offers every person living or visiting Genoa the possibility to plan, book, and pay the cheapest fare for multimodal trips by integrating the city's public and private transport systems. It is available from this month and is completely free to download.

The service offers users the possibility to plan, book, and pay for multimodal trips by integrating the city's public and private transport systems. In total, 663 buses, 2500 bus stops, the metro line used by 15 million p.a., two funiculars, one historic hillside railway, 10 public lifts, and two suburban bus routes that span 50km, have been connected. App users also have the power – via the touch of a button on their mobile phones – to hire an electric car, pay for parking or find an e-moped.

The 360Pass app ensures passengers have access to the fastest and most convenient multi-modal route options and real-time journey updates. It also allows passengers to check how busy bus services are through the app and choose less crowded services as desired. Underlining the value of this technology, a recent study commissioned by Hitachi Rail on global attitudes to public transport found that 73% of people would be more likely to travel on public transport if they could see live information on crowding levels on services.

The app has eradicated the need to queue to purchase a traditional paper ticket ever again; or download multiple apps for different transport services. The 360Pass connects 5G Bluetooth sensors placed on services and stops around the city to identify when a passenger with the mobile app has boarded, how far they have traveled, and when they disembarked. This allows users to pay the best possible fare even when using different transport means.

In addition to the commercial launch, through a new partnership with Trenitalia (Ferrovie dello Stato Group), app users will be able to travel on regional and intercity trains as well as public transport in the Ligurian capital. Users will also now be able to get the best weekly rate for their trips.

The app will automatically detect when the cost of the user’s travel across the city’s bus, tram, and metro services has reached that of a weekly travel card: 17,50 euros. At that point, it will be possible to travel free of charge for the rest of the week and no further costs will be charged to the user. This will enable regular transport users to make substantial savings, for example, a passenger that takes the bus and metro to work and back five days a week would automatically save €12.50 with the weekly travel card.

Alessandro de Grazia, Group Head of Digital Sales and Smart Ticketing at Hitachi Railsaid: “This is a major achievement in our ground-breaking work to digitally connect a city’s entire public transport infrastructure. Our completely-free to use, 360Pass app transforming how people travel. For the first time, a person can plan, book and pay for a multi-modal journey involving inter-city trains, trams, buses, metros, and e-scooters all through one app.

"This app facilitates travel from the private car to public transport for both the 600,000 residents of Genoa and the 3,500,000 visitors who flock to the city. Its power and simplicity are helping the city reduce emissions and congestion".

"It’s an issue of great satisfaction to have made GoGoGe available to all people. It is the first example of an App providing MaaS (smart mobility) in Genoa, and is the result of great teamwork between AMT, Municipality of Genoa, Hitachi Rail, and MyCicero", said Ilaria Gavuglio, president of AMT. "It is an advanced technology that allows the user to move around our territory in the most practical, simple, and innovative way possible. Just by using their smartphone, people can move around the city choosing the transport mode that best suits their needs: our transport system, electric cars or train, at the best possible rate. Also thanks to GoGoGe, we are designing the mobility of the future, based on intermodality, simplicity, convenience, and sustainability."

Since July 2022, Hitachi Rail has been using its smart mobility suite called Lumada Intelligent Mobility Managementto digitally connect public and private hire transport in Genoa via its 360Pass app.

The GoGoGe app is the result of a partnership between Hitachi Rail, AMT, and the Municipality of Genoa, aimed at encouraging the use of public transport and the hiring of electric vehicles by also offering solutions to meet the last-mile needs of Genoa's many passengers.

Source: Hitachi Rail