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Three in one! VTG wins awards for its digital customer platform traigo.

Three in one! VTG wins awards for its digital customer platform traigo.
photo: VTG press materials/VTG
18 / 11 / 2021

A closer look at the digital customer platform traigo makes the point in no uncertain terms: With traigo, VTG is setting new standards and has carved out a powerful USP within the industry as a whole. The traigo platform comprises a variety of digital tools and information to facilitate smart rail freight. It is the interface that provides access to digital fleet management, and a lot has happened since it went live in August 2020: The array of traigo tools now available includes condition monitoring (to monitor the current condition of wagons), the ability to book entire block trains at short notice (VTG FastTrack), a tool to monitor idle times and a digital wagon leasing feature. In addition, VTG customers can access their contractual documents at any time and, in real time, view technical and operating information about the wagons they have hired.

“Now that we have retrofitted the wagon fleets with telematics and sensors, traigo takes the digitalization of rail freight to the next level,” says Dr. Niko Davids, Chief Digital Officer at VTG. “Data is now translating into digital products that add value for the customer. But for us, traigo is more than just a digital response to the demands of the market: It is the first step toward enterprise-wide and industry-wide transformation.”

“We are very proud of the prizes our digital customer platform traigo has won us in recent months. The digital transformation is anything but easy-going, so this kind of valuable feedback from the outside world shows us that we are on the right track – for both our customers and ourselves,” says Sven Wellbrock, Chief Operating Officer Europe & Chief Safety Officer at VTG AG.

The three recent awards thus confirm the digital trajectory on which VTG has embarked:

The German Mobility Prize

Presented for the sixth time this year, the German Mobility Award – created by the “Germany, Land of Ideas” initiative and the Federal Ministry of Transport and Digital Infrastructure (BMVI) – ranks among the most prestigious accolades in Germany. Under this year’s motto – “Intelligence in motion: Data makes you mobile” – prizes in the Best-Practice Competition were awarded to ten projects for their innovative approach to the digital transformation of mobility. One of the winners was “traigo, the digital transformation of wagon leasing”.

The Digital Leader Award

This award in recognition of ground-breaking transformation projects was likewise presented for the sixth time this year. It is one of the biggest and best-known prizes in Germany’s digital leadership space. VTG submitted its digital story “Picnic on a freight wagon – The transformation of a wagon leasing company” in the “Customer” category and was rewarded with second place. 

Champions of the Digital Transformation 2021

The Champions of the Digital Transformation study was published for the second time this year (the first edition came out in 2015). It was conducted by management consultancy Infront Consulting and business journal CAPITAL. The study investigates the status of digital transformation across German companies and highlights success factors in the most effective transformation programs. A total of 127 German companies were assessed in eight industries, with 29 of them winning prizes. The digital customer platform traigo secured third place for VTG in the “Logistics” category.