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Maersk and SEED Ventures sign an MoU to launch Pakistan Agripreneurship Challenge. Here's why it's so exciting!

Maersk and SEED Ventures sign an MoU to launch Pakistan Agripreneurship Challenge. Here's why it's so exciting!
photo: Maersk/Maersk and SEED Ventures sign an MoU to launch Pakistan Agripreneurship Challenge. Here's why it's so exciting!
31 / 07 / 2022

Maersk Pakistan Private Limited and SEED Ventures have partnered to launch the Pakistan Agripreneurship Challenge (PAC), which is designed to enhance the quality of Pakistan's agricultural produce and create opportunities for the country's agriculture exporters to explore new global markets.

The initiative comes in response to the challenges faced by Pakistan's agri sector, including post-harvest losses and storage, transport, and distribution issues. The PAC will invite participants from agri ventures, innovators, farmers, and agriculture students to develop innovative solutions for the post-harvest challenges faced by Pakistan's vegetable production.

The shortlisted finalists will be given the opportunity to realize their innovative agripreneurship solutions with the support of Maersk and SEED. Maersk's Managing Director in Pakistan, Hasan Faraz, stated that the partnership aims to help agricultural producers improve their inventory management, use the right logistics solutions, and implement resilient operations to reduce losses and meet market demand. Shaista Ayesha, CEO of SEED Ventures, expressed excitement about partnering with Maersk and contributing to the development of Pakistan's critical agricultural sector.

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