CZ/SK verze

Strichpunkt Takes the Reins of Deutsche Bahn's Corporate Design

Strichpunkt Takes the Reins of Deutsche Bahn's Corporate Design
photo: Volker Emersleben / Deutsche Bahn AG/Strichpunkt Takes the Reins of Deutsche Bahn's Corporate Design
23 / 08 / 2023

Deutsche Bahn has a new agency for corporate design. In the course of a Europe-wide award procedure, Strichpunkt Design was awarded the budget for the strategic further development and operationalisation of the corporate design. The agency, based in Stuttgart and has an office in Berlin, came out on top in a high-quality pitch and will now be on board at DB for at least three years with an option to extend. From October 2023, Strichpunkt Design will take over the budget from the predecessor agency Peter Schmidt Group.

Jürgen Kornmann, Head of Marketing & PR at Deutsche Bahn AG, said, "With the upcoming general refurbishment of our infrastructure, major challenges lie ahead for the DB brand: Strichpunkt provided us with outstanding concepts in the pitch to meet these challenges. Why do birds has once again convinced us in audio branding and service design. We look forward to further cooperation with the agency."

Philipp Brune, CEO of Strichpunkt, comments, "We are very proud that we were able to convince strategically, creatively, conceptually, and technologically in this demanding and intensive pitch. Deutsche Bahn plays a central role in the transport turnaround in Germany - a real dream job to further develop the brand and the brand experience together with Deutsche Bahn's brand management." 

Why do birds defended the account in audio branding and service design. The owner-managed agency from Berlin will thus remain a partner for brand perception at audio-visual touchpoints for at least three more years. Alex Wodrich, CEO of Why do birds, says, "After more than ten years of cooperation, we are thrilled to be able to continue actively shaping the customer journey of Deutsche Bahn in audio branding and service design. The multitude of touchpoints, from the product to the apps, podcasts, smart speaker applications, and customer service is extraordinary."

"Sincere thanks go to the Peter Schmidt Group for their cooperation over the past years. With the 'Modern Icon' - the modernization of our brand design - we have jointly developed an award-winning corporate design and laid the foundation for the years to come," says Jürgen Kornmann.

Source: Deutsche Bahn