EXCITING: Innofreight Showcases Metal Valley with Branded Train Initiative

Innofreight has launched the Metal Valley Train initiative, aiming to promote the unique central Upper Styria region, known as Metal Valley, across Europe.

This area is celebrated for its blend of livable spaces, sports, culture, education, and industry. As a brand ambassador on the railway, Innofreight has designed the Metal Valley Train to carry the essence and diversity of the region throughout the continent.

During the project presentation on June 4, 2024, Innofreight unveiled the 240-meter-long train, which has become a moving billboard for Metal Valley. Decorated with images and information about the region’s three major cities—Leoben, Kapfenberg, and Bruck an der Mur—the train also highlights key companies, institutions, and scenic locations.

This initiative aims to drive the region's development further by attracting attention and interest across Europe. The train, composed of refurbished WoodTainer XXL trains now repurposed for woodchip traffic, represents Metal Valley's thriving industrial and cultural landscape.

 

Source: Innofreight, RAILTARGET