photo: Siemens mobility press materials/120 years of existence is being celebrated in the Siemens press office
Berlin, February 8th, 1902, an official announcement to establish the Central Press Office in Siemens. Later it became a Corporate Information Office, 30 years ago Corporate Communication Office and today this place is called simply Communications (CM).
That step made Siemens one of the first German companies to have a dedicated press office that would distribute content on a professional level. Unlike in the old days today Siemens can use modern technology that we all know and appreciate the internet. Its twitter with 40,000 followers and its interactive media website that hosts thousands of visits a month are making the quest of spreading the company information much easier.
Data analytics also has its place in media, but the main workload remains as usual. Spread the relevant and interesting information to analyze the facts and to be the trustworthy connection between the media and the company.
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